Certified Profit First Professional

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We are one of the select few firms, nationwide that have received Advanced Certification in Profit First.

We are the only firm that specializes in implementing Profit First with bridal shops. 

What Exactly is Profit First?

When was the last time your financial statement told you the truth… or even made sense? Welcome to Profit First. You will learn how to use this revolutionary cash management system to pay yourself first, transform your business, and change your life.

Do you feel:

  • Totally stuck and completely exhausted?
  • Like you will never get off the cash-flow-crisis treadmill?
  • Pressured by designer sales reps and powerless to take control of the conversation?
  • Unsure what deposits to take from your customers and why?
  • Like the bridal industry is squeezing you out or passing you by?

Profit First has been an invaluable tool for our clients in finding greater financial clarity, increasing owner pay and profitability in predictable ways, and overcoming challenges such as seasonality, inventory budgeting, and payroll planning.

Download the Profit First Book

Start by reading Profit First written by Mike Michalowicz. When you are ready to learn how to implement specifically for your bridal business, work with one of our certified professionals!

profit first certified professional

Profit First for Bridal Shops

Bridal shops are different. Having worked with bridal shops across the country, Ingrid Heilke is intimately familiar with your profitability and cash flow challenges. She will guide you through how to set up and implement Profit First, using advanced techniques designed specifically for bridal shops.


Flush in December and broke in September? It doesn’t have to be that way. Does the seasonal nature of the bridal industry wreak havoc on your ability to make sound business decisions? Pay your employees? Pay yourself? The trick is to experience revenue over the full course of the year. We will show you how!


Don’t let deposits and buying requirements rule your business, your sales, your relationships with your customers, and your life. We will set up a system that frees you from the bridal-debt-death spiral, and ensures you always have money to pay the designer when the final bill is due.

The only firm dedicated to helping bridal shops grow with the Profit First method.

Hear it from Mike Michalowicz, the author of Profit First! We work with you to transform your bridal store from a cash eating monster into a money making machine.

profit first certified professional

Meet Ingrid Heilke,
Co-Founder of BridalVision and Profit First Professional.

When I found the world of bridal stores, I found a community of business owners that were solely dedicated to the beauty and transformation of a moment in other women’s lives, but were sacrificing themselves to make it happen. I found loving  people who would go hundreds of thousands of dollars into debt to make a moment in someone else’s life beautiful.

I am the Co-Founder of BridalVision, where I serve bridal store owners as  Chief Financial Guide and Business Strategist.

My goal is to make the numbers behind bridal store business visual, intuitive, and easy.

I help bridal stores chart a path towards a thriving, impactful business through financial advisory services, accounting, and business intelligence software.

My goal is to provide bridal store owners with the tools, guidance, and community they need to grow their bridal store into their dream business.

Ready to get started?

Work with a Profit First Certified Professional

The Profit First JumpStart Program is perfect for bridal stores who want to confidently implement Profit First the right way.